Chum Churum Yogurt - Soju

Chum Churum is one of South Korea’s most recognized soju brands, produced by Lotte Chilsung Beverage and known for its smooth texture and modern flavour innovations. The brand’s name, meaning “like the first time,” reflects its emphasis on approachable drinkability and clean finish.

Yogurt Soju draws inspiration from the hugely popular combination of soju and yogurt beverages commonly enjoyed in Korean nightlife and dining culture. The spirit blends traditional distilled soju with creamy yogurt flavouring to create a beverage that balances light sweetness, subtle tanginess, and soft texture.

Advanced filtration methods contribute to the smooth mouthfeel associated with Chum Churum products, while the yogurt flavour adds richness and refreshing creaminess without becoming overly heavy. The result is a fun, easy-drinking flavoured soju suited to both new and experienced soju drinkers.

Tasting Notes

Colour
Clear with soft cloudy-white undertones when chilled.

Nose
Fresh aromas of sweet yogurt, cream, citrus, and subtle tropical fruit notes.

Palate
Light-bodied and silky with flavours of yogurt drink, sweet cream, melon, and soft citrus balanced by gentle sweetness and refreshing acidity.

Finish
Smooth, creamy, and refreshing with lingering tangy yogurt notes.

Serving & Pairings

Serving Suggestions
Best served well chilled or over ice. Also enjoyable mixed with fruit juice, soda, or as part of dessert-style cocktails.

Pairings
Excellent with Korean fried chicken, spicy noodles, barbecue, fresh fruit, creamy desserts, and savoury snack foods. Its cooling, creamy profile pairs especially well with spicy and salty dishes.